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Online Certification

(2025-2026 Season Closed)

Discover learning opportunties through our Online Certification Program offered through Toronto Urban Growers

TUG Online Certification Program - CLOSED FOR REGISTRATION

TUG Urban Farmer Training Course Outline

Instructor(s): Rhonda Teitel-Payne, James Kuhns

Webinars: 9 live webinars over 11 weeks

Office hours: As needed

 Course description

This course is intended for individuals, from all experience levels, who want to develop their own urban agriculture enterprise. The course is also relevant to people in the non-profit sector who want to integrate urban agriculture into their programming. Subject matter includes:

  • Developing a business plan
  • Accessing space to grow
  • Crop production
  • Acquiring capital and otherwise resourcing an urban farm
  • Exploring other services and products that can contribute to your farm’s success

 

Course goals

  • Help prospective urban farmers create new, viable businesses that reflect their values.
  • Increase the financial viability of existing small-scale urban farms by adding to the knowledge base of scale-appropriate and urban-specific production practices, business models and financing tools 
  • Assist urban farmers in developing support networks and access to resources after they have completed the program

 

Participant learning objectives

By the end of this course, participants will possess several critical thinking skills and knowledge related to building an urban agriculture enterprise in Ontario, including:

 

  • How to develop a business plan for your farm enterprise
  • Recognizing other services and products that can contribute to farm viability
  • Risk assessment and minimization strategies to help with business resiliency in the current urban landscape
  • Assessing various models of obtaining funding and financing for your farm
  • Marketing strategies
  • Understand permits and regulations relevant to urban farming
  • Identifying options for access to growing spaces based on multiple dimensions (physical characteristics, policy and zoning, marketing, and aligning with your business plan)
  • Articulating your values in an urban farm business context
  • Understanding how urban agriculture is connected to food justice and reconciliation with Indigenous peoples

 

How this course will be delivered

 

This course will be offered online via Canvas and Zoom.

 

Each week of the course, participants will have access to online content to view before an online class. The class will feature live discussions, activities, and guest speakers (including urban farmers). As urban farming practices and business models vary widely, learners will have access to supplemental content and additional resources to address specific interests. Throughout the course, participants will use discussion boards for both structured and self-organized exchanges.

 

Each participant is expected to develop a business canvas and plan for their enterprise (or a similar plan for a non-profit initiative). Submissions will not be graded; however, participants will work collaboratively and obtain feedback from other learners, instructors, and mentors. To receive a certificate for completing the course, participants must attend at least 6 live online classes and submit a business plan.

 

A limited number of participants who complete a full business plan will also receive one-on-one coaching support.  

 

Approximate weekly time commitment: 5+ hours

  • 2 hours scheduled, live online class on Tuesdays (7-9PM)
  • 3 hours discussions, activities, and business plan development
  • Additional optional office hours for business plan review

 

Overview of topics

 

  1. Introduction
  2. Developing a business plan 
  3. Beyond food and building resilience 
  4. Space to grow
  5. Ask an Urban Farmer panel
  6. Break
  7. Food production
  8. Controlled Environment Agriculture
  9. Marketing and human resources
  10. Resourcing your farm
  11. Business plan coaching week
  12. Record keeping & pitch practice

 

Rhonda Teitel-Payne has cultivated food and urban farms in Toronto for over 25 years by coordinating community gardens, managing community food programs and working on policies to support urban growers. Rhonda is currently Co-Coordinator of Toronto Urban Growers (TUG), where she balances policy work with on-the-ground urban agriculture projects in partnership with the City of Toronto and neighbourhood-based agencies. Rhonda also teaches and partners on research projects at Toronto Metropolitan University, George Brown College and Seneca Polytechnic. She keeps her hands dirty in her urban jungle in East York.

James Kuhns has been working in food security and urban agriculture related activities for the past 25 years. He is an associate of the Toronto Metropolitan University Centre for Studies in Food Security, where he teaches courses on urban agriculture, and food security, and develops online courses. He is one of the coordinators of Toronto Urban Growers, a network of individuals, organizations and institutions committed to scaling up urban agriculture in Toronto.  He is a former president of the American Community Gardening Association, a former member of the Toronto Food Policy Council and an avid backyard gardener. He holds an undergrad degree in political science and a M.Sc. in agricultural development from the University of London.

Toronto Urban Growers (TUG) is a member-based network of urban farmers, local businesses, organizations and institutions that aims to increase availability of healthy, organic and sustainable food produced and sold in Toronto. To scale up urban agriculture in the city, we cultivate relationships and innovations, generate and share information, link growers to land, space and resources, support emerging leaders, work for enabling policies and promote the benefits of urban-grown food.

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