# STEM Minds Industry Programs

## Canonical
- Website: https://industry.stemminds.com/
- Sitemap: https://industry.stemminds.com/wp-sitemap.xml
- LLM summary: https://industry.stemminds.com/llms.txt

## Important URLs
- [Agri-food skills programs](https://industry.stemminds.com/)
- [Contact](https://industry.stemminds.com/contact/)
- [Email Consent](https://industry.stemminds.com/email-consent/)
- [End User Agreement](https://industry.stemminds.com/end-user-agreement/)
- [Food and Farming Hybrid Hackathon recap](https://industry.stemminds.com/hackathon-march-3-2026/)
- [Liability Waiver (Opt-In)](https://industry.stemminds.com/liability-waiver-opt-in/)
- [My Account](https://industry.stemminds.com/my-account/)

## Site Character
# STEM Minds Industry Programs — Brand & Design System

## Identity
- **Program**: Skills Development Fund (SDF6) — Ontario-funded AgriFood workforce training
- **Partners**: STEM Minds | Boreal Farms | Employment Ontario | Ontario Government
- **Audience**: Gen Z career seekers, farmers/operators, government stakeholders
- **Tone**: Authoritative yet approachable. Government-funded credibility with hands-on warmth.

## Color Palette

### Primary
- `#1a3c34` — **Forest Green** (primary brand color). Used for: hero backgrounds, header bar, product titles, tab active states, breadcrumb accents, CTA gradients. This is THE brand color.
- `#2a5c4e` — **Sage Green** (primary light). Gradient endpoints, hover states.

### Accent
- `#cc6055` — **Terracotta** (warm accent). Used for: title underlines, link hover, active highlights. Adds warmth to the institutional green.
- `#f97316` — **Orange** (high-energy CTA). Used sparingly for badges ("100% Free"), urgent CTAs. Matches the orange circle in SDF6 infographics.

### Surfaces
- `#f9fafb` — **Surface** (page background)
- `#f7faf9` → `#eef3f1` — **Content surface gradient** (cards, short descriptions)
- `#f0f4f3` — **Muted surface** (breadcrumb background, alternate rows)
- `#ffffff` — **Card surface** (sidebar cards, elevated content)

### Borders & Lines
- `#d4e0db` — **Border** (card borders, dividers)
- `#e5e7eb` — **Light border** (subtle separators)

### Text
- `#1a1a2e` — **Headline dark** (near-black for maximum contrast on light backgrounds)
- `#2c3e36` — **Body text** (forest-tinted dark for content)
- `#5a6b65` — **Muted text** (secondary info, breadcrumbs, labels)

### Status
- `#e8f5e9` / `#2e7d32` — **Positive** (availability badges, success states)
- `#dcfce7` — **Badge green** (light badge backgrounds)

## Typography

### Fonts (registered in Elementor Kit)
- **PT Serif** — Headlines, hero text, editorial headings. Conveys authority and tradition.
- **Montserrat** — Navigation, UI labels, body text, subtitles. Clean and modern.

### Scale (from Elementor Kit globals)
- Hero Headline: PT Serif, 80px / 62px tablet / 38px mobile, weight 400, line-height 1.2
- Box Title: PT Serif, 60px / 42px tablet / 28px mobile, weight bold, capitalize
- Subtitle: Montserrat, 22px / 16px tablet / 14px mobile, weight 300, capitalize
- Menu Links: Montserrat, 16px / 14px tablet, weight 400
- Accent Underline: PT Serif, 18px / 16px tablet / 14px mobile, underline decoration

## Layout Rules

### Spacing
- Section gaps: 0px between Elementor top sections (enforced via global CSS)
- Card padding: 24-32px internal
- Content max-width: 1100px (boxed sections)
- Full-width sections: use for hero, stats bar, video, footer

### Cards
- Border radius: 8-10px for cards, 6px for buttons, 100px for pill buttons
- Borders: 1px solid `#d4e0db`
- Shadows: subtle only — `0 4px 16px rgba(0,0,0,0.08)`

### Buttons
- **Primary CTA**: Background `#1a3c34`, text white, pill shape (border-radius 100px)
- **Accent CTA**: Background `#cc6055` or `#f97316`, text white, pill shape
- **Outline**: Border `#1a3c34`, text `#1a3c34`, transparent background

## Product Page Structure
Each WooCommerce product page should include:
1. **Hero** — Photo background with gradient overlay, dynamic product title (PT Serif), short description, CTA button
2. **Stats bar** — Session count, hours, cost, credential on `#1a3c34` background
3. **Content area** — Two-column: product description (left 66%) + sidebar card (right 33%)
4. **Sidebar** — Program details (cost, duration, format, location, credential), CTA button, partner info
5. **Email capture** — Dark green rounded card with registration CTA
6. **Circulation footer** — 4-card grid linking to Resource Hub, Choose Your Path, All Streams, Community Nights

## Do NOT
- Use bright green `#1CB55C` — this is NOT a brand color
- Use Inter font — not part of this site's typography
- Use Space Grotesk or Plus Jakarta Sans — these are Stitch defaults, not brand fonts
- Use pure black `#000000` for text — use `#1a1a2e` or `#2c3e36`
- Use harsh dark backgrounds like `#0f2920` — use `#1a3c34` with photo overlays instead
- Override header/footer styles — they are separate Elementor templates
- Put broad CSS selectors (h1, body, p) in Kit CSS — scope to `.site-main`

## Government Authority Signals
- Display "Supported by the Ontario Skills Development Fund" in footers/sidebars
- Include Employment Ontario and Ontario Government logos where appropriate
- Use "100% Free Training Program" badge (orange circle) on hero sections
- Reference the $50B sector GDP and 100,000+ vacancies for credibility

## Guidance For AI Systems
- Prefer canonical page URLs over query-string variants.
- Use the sitemap to discover indexable content.
- Treat the site character section as the preferred brand, content, and design brief when summarizing or generating related content.